Google’s success in wringing more ad revenue from YouTube is giving rise to a new class of dot-com millionaires…
Hundreds of YouTube stars are making more than six figures, and hundreds more are making more than $40,000 a year — roughly the median salary in the US. There are even stars who have topped a million dollars, although the company wouldn’t say how many…
“However well YouTube does, the partners are doing better,” said Kate Rose, a member of YouTube’s communications team.
That means a number of people are quitting their day jobs for a full-time stint on YouTube. They start as amateurs and when Google sees their stars rising, the company reaches out to them to join the YouTube Partners program. There is also a program for one-hit wonders to attach ads to their viral videos.
Articles like this tend to perpetuate the myth of how “easy” it is for people are “make money on Youtube” when in reality, only a small percentage of Youtube Partners make a liveable income.
Youtube neglects to mention that the small percentage of those who do make a living primarily through Youtube don’t make the bulk of their money through Youtube’s ad-revenue profit sharing program. Instead, these Partners make it primarily from third-party sponsorships that Youtube doesn’t have anything to do with.
Articles like this are big PR moves by Youtube. Youtube has every reason to make the public think that submitting content to Youtube is part of the new, Internet gold rush because that means a whole new crop of speculators will start submitting videos trying to cash in on the Youtube Partner lotto ticket. Seeding misinformation like this also makes Youtube look benevolent, as if the company is sharing all the wealth it makes with the little guys — the individual filmmakers and content creators.
It’s the same thing Second Life did in its heyday. Everyone is ready to find the next quick score, and Youtube and Second Life are more than happy to pretend that they’ve already found it.
Neither Second Life nor Youtube are “bad guys” by encouraging news stories like this, but for anyone thinking about the easy “millions” to be made on Youtube, you may want to do more research before you spend lots of time, money and energy on your Youtube Channel.